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Information about the program is distributed in English and
Spanish, two languages that reach about 95% of the customers
enrolled in the program.
Denver Water also created an Ambassador Program that partners
with trusted community organizations, including iNOW and
CREA Results, to help eliminate additional barriers and reach
groups that speak other languages.
For Pineda-Reyes, partnering with Denver Water’s Lead Reduction
Program was a natural fit for CREA Results and evidence that the
utility was willing to do the hard work required to reach deeply
into its community.
“As an organization of health promoters, or Promotores de Salud,
we’re working at a grassroots level. We meet people where they
are, but we don’t leave them there,” Pineda-Reyes said.
“And with the Lead Reduction Program, we’re letting people
know the issue on hand, what Denver Water is doing about it—
and also what they can and should be doing to protect their health
and the health of their kids.”
During the virtual meeting, Pineda-Reyes highlighted unique
aspects of Denver Water’s approach to the problem of legacy lead
CREA Results in action, educating people about Denver Water’s community
outreach efforts. The group’s work includes helping people navigate an online,
interactive map that shows if their address is included in the Lead Reduction
Program. Photo credit: CREA Results.