28 | ROCKY MOUNTAIN WATER JULY-AUGUST 2021
service lines in older properties.
So often, he said, programs aimed at improving public health
circumstances come with qualification and eligibility rules.
But that’s not the case with the Lead Reduction Program.
All customers who have a service line that contains lead are
automatically enrolled in the program and will receive water
filters to use until six months after their new, copper service line is
installed at no direct cost to them.
“In this program, you’re basically just asking people to say yes, or
to have the landlord say yes, and Denver Water is willing to work
with you. And giving the water filters to people in the program,
that gives ownership to the families, which is so important.
“Denver Water is saying they’re doing everything they can, and
they need the families, the community, to give 100% too—for the
kids, because the kids deserve to have everyone do the best that
they can for them,” he said.
Another aspect Pineda-Reyes highlighted was Denver Water’s
use of grassroots community organizations—rather than simply
rolling out an advertising campaign.
“It’s so important to reach out to organizations like us and the
CREA Results, a contractor with the Lead Reduction Program, promoted the
program at an event in southwest Denver and gave families a free water
bottle from Denver Water. Photo credit: CREA Results.