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RMW - May 2017

12 | ROCKY MOUNTAIN WATER MAY 2017 FEATURE a strengths, weaknesses, opportunities, and threats (SWOT) analysis (Figure 1). A SWOT analysis may better inform the group about the importance of the issue as seen by the different stakeholders. There will be the need to prioritize the activity, make assignments, set goals and benchmarks, and ensure that progress is being made based on the expected outcomes. Some utilities may not be able to prioritize this activity because of other demands on time. In that situation, managers must decide how and when to resource the activity based on its relative importance to the organization. Outside resources are used to supplement internal resources by some utilities to allow it to catch up or “keep up.” Outside resources may be consultants but can also be re-assigned staff, contract labor, or student interns. Moving forward The good news is that today there are more ways to address this situation than ever before. First, the need for and support of these efforts must be recognized by management and the entire organization. The benefits to the utility should be understood to leverage Figure 1. SWOT Analysis


RMW - May 2017
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