Grace Cardenas
(San Jose Student Chapter Celebrates One-Year Anniversary) Grace
is CA-NV AWWA’s Communications Specialist and is responsible
for managing internal and external communications, developing
marketing strategies and coordinating branding and messaging.
She also supports the Section’s Government Affairs Committee,
Communications and Customer Relations Committee, Source Editorial
Advisory Committee and Membership Committee. She has written articles for local and
national news outlets.
Kristeen Farlow
(The Frontier Project) Kristeen is Public Affairs Officer at the
Cucamonga Valley Water District. She manages the district’s public
outreach, marketing and communications, education and conservation
programs and is responsible for ensuring that the district’s message of
environmental stewardship is received by all its 190,000 customers.
She has a Master Degree of Public Administration with a specialization
in Water Resource Management from California State University San Bernardino.
Daniel Jaimes
(Social Media in Emergency Communications) Daniel is an on-site
communication manager at Katz & Associates in San Francisco. Since
2009 he has served the San Francisco Public Utilities Commission on
strategic communication, outreach, media relations and social media
initiatives for the $4.6-billion Water System Improvement Program.
He is a guest lecturer at the University of San Diego’s Communication
Studies Department.
6 SOURCE summer 2013
Christina Morrison and Evan Jacobs
(Building a Culture of Sustainability at California
American Water) Christina and Evan work in the
External Affairs and Communications Department
at California American Water. Christina recently
received her Bachelors Degree in Marketing from
California State University Sacramento and Evan
has served as the External Affairs Manager for northern California since 2006.
Karen Snyder
(Emergency Communications: Controlling the Exchange) Karen is
currently Project Director at Katz & Associates, Inc. She has been
active in water and wastewater utility public relations for 27 years,
specializing in strategic communication planning, public involvement,
community relations, media relations and crisis communication.
SCalifornia-Nevada Se ctioUn AWWA RVolumeC 27 • Number 2ESpring 2013
California-Nevada Section,
American Water Works Association
10574 Acacia Street, Suite D6
Rancho Cucamonga, CA 91730
Fax: (909) 481-4688 or (909) 291-2107
(909) 481-7200 | www.ca-nv-awwa.org
Mission Statement
Source magazine is a publication of the California-
Nevada Section of the American Waterworks
Association. Its goal is to be a clearinghouse of
information for waterworks professionals and the
regional water industry community.
Publisher
Apogee Publications
6528 Greenleaf Avenue, Suite 219
Whittier, CA 90601
(562) 698-3424
Advertising Sales Manager
Kathleen Pishotta (888) 371-4933
Editor
Penelope B. Grenoble
Source Editorial Advisory
Committee
Mike McGuire, Chair
Michael J. McGuire Inc.
Tom Arn
Raftelis Financial Consultants/Sunesis
JC Davis
Las Vegas Valley Water District/
Southern Nevada Water Authority
Jacques DeBra
City of Davis, CA-NV Section Chair
Steve Dennis
Alameda County Water District,
CA-NV Section Past Chair
Bruce Macler
CA-NV Section Chair-Elect
Jim McVeigh
San Diego Public Utilities Department
Arlene Post
CDM Smith
Karen Snyder
Katz & Associates
Dawn White
Golden State Water Company, AWWA Director
Section Staff
Executive Director
Tim Worley
Director of Finance/Asst. Executive Director
Sita Ramakrishnan
Director of Programs and Compliance
Linda Contreras
Certification Specialist
Gina Enriquez
Communications Specialist
Grace Cardenas
Education Specialist
Jennifer Sandoval
Senior Events Specialist
Armando Apodaca
Programs/Membership Specialist
Kay Benns
Registration/Accounting Specialist
Jennine Morel
Systems Administrator
Tyler Johnson
PUBLISHED June 2013. © Apogee Publications.
All rights reserved. The contents of this publication
may not be reproduced by any means, in whole or in
part,without the prior written consent of the publisher.
contributors
/www.ca-nv-awwa.org
